This course is designed to provide training on research methods in communication and new media. It aims to:

1. examine basic concepts of communication research;
2. introduce specific data collection methods such as survey, content analysis, experimental design and qualitative methods;
3. practice statistical techniques including sampling, descriptive and inferential analyses;
4. oral and written presentation of research results. 

By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.

Continuous Assessment: 60%

Examination: 40%

Examination Duration: 2 hours