FB5632 - e-Marketing and Customer Relationship Management | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The aim of this course is to provide students with the knowledge of marketing opportunities and imperatives created by the Digital Marketing Age. The course also provides a practical overview of modern digital customer relationship marketing. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Individual Participation and Class Discussion: 20% In-class Exercises, Individual Report and Blog Discussion: 30% Group Research Project: 25% Group Consulting Project: 25% | ||||||||
Detailed Course Information | ||||||||
| FB5632.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
