COM5111 - Fundamentals of Marketing Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester B 2015/16

* The offering term is subject to change without prior notice
Course Aims

This course aims to

  1. Discover innovative marketing concepts and application in real business situations.
  2. Design and implement creative marketing planning for a real business company.

Assessment (Indicative only, please check the detailed course information)

Simulation Game: 40%
Group Project I - Case Analysis: 20%
Group Project Presentation: 10%
Group Project II - Marketing Concept Study: 30%
Detailed Course Information


Useful Links

Department of Media and Communication