COM5111 - Fundamentals of Marketing Communication
Offering Academic Unit
Department of Media and Communication
Course Offering Term*:
Semester B 2015/16
|* The offering term is subject to change without prior notice|
This course aims to
- Discover innovative marketing concepts and application in real business situations.
- Design and implement creative marketing planning for a real business company.
Assessment (Indicative only, please check the detailed course information)
Simulation Game: 40%
Group Project I - Case Analysis: 20%
Group Project Presentation: 10%
Group Project II - Marketing Concept Study: 30%
Detailed Course Information
|Department of Media and Communication|