COM5104 - Research Methods for Communication and New Media

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester A 2014/15

* The offering term is subject to change without prior notice
Course Aims

This course is designed to provide training on research methods in communication and new media. It aims to
  1. examine basic concepts of communication research;
  2. introduce specific data collection methods such as survey, content analysis, experimental design and qualitative methods;
  3. practice statistical techniques including sampling, descriptive and inferential analyses;
  4. oral and written presentation of research results. 
By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.

Assessment (Indicative only, please check the detailed course information)

Research proposal development: 15%
Research paper and presentations: 25%
Two quizzes: 20%
Final Exam: 40%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Media and Communication