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Leon Y. XIAO

LLB (Dunelm), LLM (City Londin), PhD (IT Hafn)
Barrister (Lincoln’s Inn, England and Wales), AFHEA

Assistant Professor

Contact Information

Office: M7105 Run Run Shaw Creative Media Centre, Level 7
Phone: 3442 5725
Email: leon.xiao@cityu.edu.hk
Web: https://leonxiao.com
Leon Y. Xiao is a presidential assistant professor at CityU focusing on empirically assessing compliance with gambling and gaming policy globally.


Awards and Achievements

  • 2023 “30 Under 30” Forbes. [URL]
  • 2022 “Future Class” The Game Awards. [URL]
  • 2021 “Game Changer” GamesIndustry.biz. [URL]
  • 2020 “Lord Denning Scholar” The Honourable Society of Lincoln's Inn. [URL]
  • 2024 “EliteForsk-rejsestipendiat [EliteForsk Travel Grantee]” Uddannelses- og forskningsministeriet [Danish Ministry of Higher Education and Science]. [URL]


Publications Show All Publications Show Prominent Publications


Journal

  • (2025). Illegal loot box advertising on social media? An empirical study using the Meta and TikTok ad transparency repositories. Computer Law & Security Review. 56. Article 106069 doi:10.1016/j.clsr.2024.106069
  • (2023). Breaking Ban: Belgium’s Ineffective Gambling Law Regulation of Video Game Loot Boxes. Collabra: Psychology. 9(1). Article 57641 doi:10.1525/collabra.57641
  • (2021). Gaming the system: suboptimal compliance with loot box probability disclosure regulations in China. Behavioural Public Policy. 8(3). 590 - 616. doi:10.1017/bpp.2021.23


Last update date : 15 Aug 2025