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Think of your favourite idols. Would they include Magic Johnson, Zhou Enlai, or Faye Wong by any chance? Now think of the most creative Chinese minds, historical or modern. Would Confucius, Sun Yat-sen, or I M Pei appear on your list? To learn more about adolescent idol worship in different Chinese cities and young people's perceptions of the most creative figures, Dr Yue Xiaodong of the Department of Applied Social Studies conducted two lines of research over the last few years.
CityU's Wei Hing Theatre was packed on the evening of 12 October for the Public Launch of the Centre for Cross-Cultural Studies. Following welcoming remarks by CityU President Professor H K Chang, Professor Matthew Chen, Dean of the Faculty of Humanities and Social Sciences reminded the audience of the importance of cross-cultural understanding, especially in the light of current events.
A recent addition to the CityU scene, the Southeast Asia Research Centre (SEARC) is fast gaining a reputation as a unique research institution. Inaugurated in February 2001, the Centre has spent the past 10 months hiring new staff-one senior research fellow is already on board and there are two others on their way-receiving and funding research applications, putting a series of working papers on its website and offering a range of seminars.
City University of Hong Kong advocates applied research and emphasizes the transfer of knowledge and technology to industry and commerce because of their benefit to the community. To encourage applied research and to recognize those who excel in this area, City University has run the Applied Research Excellence Awards Competition since 1995.
CityU has extended its research platform to the Pearl River Delta. Following the establishment of our biotechnology and health-related studies base in the Shenzhen Virtual University Park (SVUP), another IT-focused research base will be set up in Zhuhai's Southern Software Park. Both centres will be operational by the end of the year.
Since 1994, the University has promoted excellence in teaching by recognizing and rewarding distinguished teachers with the Teaching Excellence Award. The winners have their names added to a permanently displayed register.

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