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Dr Wang Jianzhou, President of China Mobile Communications Corporation, shared his valuable experience during his address on "Branding and Soft Power" at the CEO Forum organised by the Faculty of Business EMBA programme on 7 May.
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CityU shares cutting-edge knowledge and applied research on finance and investment at its Conference on Investment Risk and Wealth Management on 18 March.
Final-year Marketing students won high praise at a presentation ceremony today (12 January) for the quality of their consultancy projects developed for several renowned corporations.
CityU's Office for Chinese Management Development hosted the “2004 EAMSA Annual Conference – Harmony v Conflict: Euro-Asian Management in a Turbulent Era”, 3-6 November. Over 60 scholars and practitioners from 18 countries came together to address how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment.
Do you participate in newsgroups? Are you an opinion leader? Marketers want to get to know you better. Dr Nan Zhou, Marketing Department, CityU recommended ways that marketers can identify and influence opinion leaders in newsgroups and turn them into "positive product information brokers", in his 24 February research seminar with Dr Alex S L Tang, Hong Kong Baptist University's Department of Marketing.
CityU researchers have scored almost one third of the total funding approved for the NSFC-RGC Joint Research Scheme 2003-04.
Is Asia the next frontier territory in e-commerce development? How are the small and medium enterprises in the region faring in this IT rush? And what about the adoption of enterprise resource planning, electronic charge cards and ...?
Hong Kong, with its open economy, free flow of currency, its status as a major hub of information and transportation and as a tourist centre for the region, has strong comparative advantages for the development of e-business, even in the current economic downturn.
Seventy academics and professionals from more than 10 countries in the Asia Pacific region and the US shared their knowledge and best practices in business management at the 8th Asia Pacific Management Conference at City University and the South China University of Technology from 15-17 November.
Marketing students were rewarded with prizes and a valuable experience through recent company visits to two leading mainland enterprises, Galanz Enterprise Group and Gree Air-Conditioner International Corporation Ltd.

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