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Three hundred students and guests applauded the slogan "Reading for fun, I'll do it", at the Opening Ceremony of "World Book Day" and "2004 Hong Kong Reading Month" on 23 April at CityU's University Circle. The Ceremony was co-organized by CityU, RTHK Radio 1, the Hong Kong Publishing Federation, Hong Kong Education City, The Hong Kong Association of Youth Groups, and Hong Kong Public Libraries (Leisure and Cultural Services Department).