Outreach Program

ECF Secondary School Outreach Program

                      Behavioural Insights in Environmental Public Policy

The CLASS outreach programme aims at enhancing secondary school students’ research skills schools to assist with the liberal arts curriculum with the support of LAMP. The program was piloted at the Good Hope Secondary Schools and Queen’s College during 2016 to 2017. The program consists of three workshops which cover the following:

1.     Brief introduction

2.     How to set up focus questions

3.     Introduce different methodologies

4.     Key points in drafting interview questions

5.     Notes of data analysis

The program extended to reach more secondary schools last year. CLASS outreach program got funding from Environment and Conservation Fund to introduce a new program named ECF Secondary School Outreach Program- Behavioural Insights in Environmental Public Policy. The ultimate goal of the program was to promote the use of Behavioural Insights, nudging and evidence based research in environmental public policy within school and enhance students’ research skills with the aims below:


1.     To cultivate students' interest in evidence-based research applied to environmental related policy.

2.     To help students to understand the concepts of BIs and nudging, and the application of evidence-based research method.

3.     To enhance students' research skills, analytical skills and presentation skills.

This program was also directed towards the aims of DSE liberal studies: To develop in students a range of skills for life-long learning, including critical thinking skills, creativity, problem-solving skills, communication skills and informational technology skills; and three of its learning outcomes:

1.         Present arguments clearly and demonstrate respect for evidence, open-mindedness and tolerance towards the views and values held by other people

2.         Develop skills related to enquiry learning, including self-management skills, problem-solving skills, communication skills, information processing skills and skills in using information and communication technology (ICT)

3.         Carry out self-directed learning which includes the processes of setting goals, making and implementing plans, solving problems, analyzing data, drawing conclusions, reporting findings and conducting evaluations


Six schools successfully enrolled in this outreach program: Sacred Heart Canossian College, Tseung Kwan O Government Secondary School, Buddhist Kok Kwong Secondary School, Tung Wah Group of Hospitals Mrs. Wu York Yu Memorial College, Kwun Tong Government Secondary School, N.T. Heung Yee Kuk Tai Po District Secondary School

Our university student coaches delivered three workshops in each participating secondary schools. The workshops examined environmental public policy issues from a BI perspective, teaching students to implement BI projects and training them in the research and data analysis methods. The projects used BI to focus on how messages are delivered, how messages should be primed and made salient to the target audience, how credible information should be communicated and what incentives should be provided. The university student coaches worked with students to develop labs to implement experimental BI projects on the school campus.

The six participating schools have confirmed the topics of their experiment as below:

1.     Sacred Heart Canossian College-reduce use of plastic utensil in school

2.     Tseung Kwan O Government Secondary School- reduce use of plastic utensil in school

3.     Buddhist Kok Kwong Secondary School-increase no of students who bring their own water bottles

4.     Tung Wah Group of Hospitals Mrs. Wu York Yu Memorial College-Increase recycling plastic water bottles in school

5.     Kwun Tong Government Secondary School- Reduce use of plastic straws in school

6.     N.T. Heung Yee Kuk Tai Po District Secondary School- Reduce use of plastic straws in school