College of Liberal Arts and Social Sciences

Department of Media and Communication

Department of Media and Communication

Center for Communication Research

MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)

Programme Curriculum Structure (Cohort 2014 and before)

Programme Core (15 credit units)

Course Code	Course Title	Credit Units
COM5101	Communication Fundamentals	3
COM5102	Global Communication	3
COM5103	Policy and Regulations of New Media	3
COM5501	Internet Communication	3
COM5502	Multimedia Communication	3

Programme Electives (15 credit units)

Course Code	Course Title	Credit Units
COM5104	Research Methods for Communication and New Media	3
COM5105	Media Economics and Management	3
COM5106	Integrated Marketing Communication	3
COM5107	Professional Communication Skills	3
COM5108	Psychological Processing of New Media	3
COM5110	Public Communication Campaign Management	3
COM5112	Communication Research Seminar	3
COM5401	Advertising Production and Management	3
COM5402	Public Relations Strategies	3
COM5403	Crisis Communication and Management	3
COM5503	Dynamic Web Communication	3
COM5504	Advanced Multimedia Communication	3
COM5505	Digital Media for E-marketing	3
COM5506	Social Network Analysis for Communication	3
COM5507	Social Media Data Acquisition and Processing	3
COM5602	Directed Studies	3
COM5603	Dissertation	3
COM5604	Professional Internship	3
COM5605	Multimedia Practicum	3

Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.

Programme Requirement

	Credit Units
Programme Core Courses	15
Programme Electives	15
Credit Units Required for Graduation :	30

Study Chart

	Semester A	Semester B	Summer
Full-time Study Mode:
	Three Required Core Courses: COM5101, COM5103, COM5501 Two Required Elective Courses	Two Required Core Courses: COM5102, COM5502 Three Required Elective Courses
Part-time Study Mode:
Year 1	Two Required Core Courses: COM5101 COM5501	Two Required Core Courses: COM5102, COM5502	Course offering in summer is optional, pending the availability of resources
Year 2	One Required Core Course: COM5103 One or Two Required Elective Course(s)	One or Two Required Elective Course(s)	Course offering in summer is optional, pending the availability of resources

Notes:

To complete this programme, each student is required to take and pass FIVE designated core courses and FIVE elective courses (altogether 30 credits).
Students are encouraged to take courses offered in regular Semesters A & B.
Course offering in summer is optional, pending the availability of resources.