Department of Media and Communication Center for Communication Research

MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)

Programme Leader

Apply
Dr SHEN Fei
Tel: +(852) 3442 5965
feishen@cityu.edu.hk


Programme Aims

香港城市大學傳播與新媒體碩士學位課程(MA in New Media and Communication) 創辦於1998年,是香港最早的新媒體碩士學位課程。該課程專案旨在培養既懂傳播理論又懂新媒體的專業人才,在過去十多年間,為大中華地區培養了數百位專業人才。課程凸顯「全球化」 「高科化」和「市場化」三個主題,採用全英語教學,配有多個新媒體實驗室,以增強學生在新傳播理論之應用、新媒體之製作、英語能力之提高等方面的發展。課程尤其強調理論與專業實務結合,百分之六十以上的科目為專業實務課,包括互聯網傳播、多媒體傳播、網路數據管理、網路資料分析、社會網路分析、高級多媒體傳播、整合媒體傳播、電子營銷數碼媒體等。此外,同學還可以選擇在媒體與其他機構實習,或在大學的高清數碼電視台進行多媒體製作和管理方面的實習。畢業生適合於媒體融合時代的各類資訊傳播工作,包括大眾傳媒、廣告、公共關係、企業傳播、政府及非營利組織傳播、網路與多媒體、移動媒體以及其它相關的傳播領域。由2016年開始,為使課程更加貼近資訊技術和媒體行業的新近發展,課程細分了三個專業方向,分別是:媒體數據分析(Media Data Analytics),視覺媒體(Visual Media)及數碼媒體(Digital Media)。近年的大陸畢業生中,部份同學留在香港工作。畢業生去向包括尼爾森、谷歌、騰訊、滙豐、中國移動、百度、TVB、鳳凰衛視及新華社等互聯網、科技和媒體公司。


Established in 1998, the MA in Communication and New Media program provides advanced training on human communication theories and cutting-edge media technologies for professionals working in the following fields: mass media, advertising, public relations, marketing, corporate communication, governmental or non-profit organizational communication, web and multimedia production and communication, mobile media and other communication-related sectors. Graduates from the programme are expected to become knowledgeable, skillful and innovative in planning, designing, producing, and evaluating communication projects embedded with new media technology.


Starting from 2016 cohort, students can specialize in one of the three streams (Digital Media, Media Data Analytics and Visual Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.



Programme Structure

Programme Core
Course Code Course Title Credit Units

COM5101

Communication Fundamentals

3

COM5102

Global Communication

3

COM5103

Policy and Regulations of New Media

3

COM5501

Internet Communication

3

COM5502

Multimedia Communication

3


Programme Electives
Course Code Course Title Credit Units

COM5104

Research Methods for Communication and New Media

3

COM5105

Media Economics and Management

3

COM5106

Integrated Marketing Communication

3

COM5107

Professional Communication Skills

3

COM5108

Psychological Processing of New Media

3

COM5110

Public Communication Campaign Management

3

COM5112

Communication Research Seminar

3

COM5401

Advertising Production and Management

3

COM5402

Public Relations Strategies

3

COM5403

Crisis Communication and Management

3

COM5503

Dynamic Web Communication

3

COM5504

Advanced Multimedia Communication

3

COM5505

Digital Media for E-marketing

3

COM5506

Social Network Analysis for Communication

3

COM5602

Directed Studies

3

COM5603

Dissertation

3

COM5604

Professional Internship

3

COM5605

Multimedia Practicum

3

Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.



Programme Requirement (Cohort 2014 and before)

Credit Units

Programme Core Credit

15

Programme Electives Credit

15

Total No. of Credit Units :

30



Programme Requirement (Cohort 2015 and thereafter)

Credit Units

Programme Core Credit

15

Programme Electives Credit

12

Total No. of Credit Units :

27