Keyu ZHANG 张可玉

• B.A.in Advertising: School of Journalism and Communication, Peking University,2018-2022
• M.A.in Communication: School of Journalism and Communication, Peking University,2022-2024
  
• PhD in Communication: Department of Media and Communication, City Univerisity of Hong Kong,2024-now
  

• The First Prize of Freshman Scholarship· Mingde Scholarship, Peking University, 2018
• Merit Student, Peking University, 2018-2023
  
• Chow Yei Ching School of Graduate Studies Entrance Scholarships，2024
  
• Hong Kong PhD Fellowship Scheme, 2024-2028
  

• Wei, Y., Zhang, K., Liu, T., & Hu, Y. (2026). Connecting Generations in the Digital Age: A Sentiment Analysis of Affective Bonds Between Senior Influencers and Young Audiences on a Chinese Danmaku Video Site. Journal of Cross-Cultural Gerontology, 41(3), Article 49. https://doi.org/10.1007/s10823-026-09598-5
• Keyu, Z. (2024). Invisible and Replaced: The Female Ghost Workers in the History of Information Technology From the Perspective of Media Archaeology. Emerging Media. https://doi.org/10.1177/27523543241298252.
• 张可玉,Zhang Ke-yu.中国语境下DTC概念辨析与DTC模式的4C分析.师曾志.北大新闻与传播评论（第十五辑）.社会科学文献出版社.2024-09.112-123.
  
  
• 张可玉.(2023).算法规训、劳动降级下的自我异化——“创意劳工”语境下的内容生产从业者分析.青年记者(14),104-106.doi:10.15997/j.cnki.qnjz.2023.14.039.
  
  

Conference paper

• Zhang, K. (2026). How Digital Literacy Mediates the SES-Health Behavior Link in Chinese Older Adults: A Serial Mediation Analysis of Access, Skilled, and Usage Abilities. 14th Honors Symposium for Asian Graduate Students in Communication Research, Korea, Republic of.
• Zhang, K., & Lin, F. J. (2026). From Confrontation to Symbiosis: The Evolution of China’s Content Moderation and the State-Platform Dynamic (1994–2025). Paper presented at 121st American Sociological Association Annual Meeting (ASA 2026), New York City, New York, United States. https://convention2.allacademic.com/one/asa/asa26/online_program_direct_link/view_paper/2339067/
• Zhang, K. (2026). Algorithmic Fate: A Techno-Spiritual Toolkit for Narrative Reconstruction Among China’s Urban Youth. Paper presented at 2026 International Association for Media and Communication Research Conference (IAMCR 2026), Galway, Ireland.
• Zhang, K. (2025). A Systematic Review of Algorithmic Gatekeeping on Social Media: Power Dynamics, Actor Interactions, and the Conceptual Model of Algorithms as Gatekeepers. 13th Honors Symposium for Asia Graduated Students in Communication Research, Singapore.
• ZHANG,K.Y., HU,Y.,LIN,F.(2025).Redefining Digital Taylorism:
  A Case Study of Development Experiences in the Chinese Internet Advertising Industry. 75th Annual International Communication Association Conference: Digital Asia Preconference, Denver, United States, 12/06/25
• ZHANG, K.Y. (2024). Invisible and Replaced: The Female Ghost Workers in the History of Information Technology From the Perspective of Media Archaeology. Paper presented at the IAMCR 2024, International Association for Media and Communication Research, Christchurch, New Zealand.