Yimu is a video producer and photographer working in media and marketing industry. Yimu devotes himself to various visual projects, including documentaries, TVC, short videos on social media platforms and other visual designs for street advertisements and exhibitions. His professional recognitions include short film festival of Australia, PhotoVogue, the American Library Association Presidential Citations of visual narrative, and other commercial works (e.g., Oppo, MG Motor) on diverse platforms. Yimu has collaborated with teams in the US, Europe, Japan and Southeast Asia to distribute and popularise diversified media contents to global communities or the Chinese mainland since 2019.
In academia, his research areas are visual communication, digital media and storytelling. He is an active member in Visual Communication Studies Division, International Communication Association (ICA), and he is Graduate Student Liaison in Visual Communication Division, Association for Education in Journalism and Mass Communication (AEJMC).
Yimu is also a guitarist serving in a rock band.
Teaching Areas
COM2303 Video Production and Editing
COM4305 Current Affairs Documentary Production
Office Hours
M5062, Wednesday 15:00pm-18:00pm; Friday 14:00pm-17:00pm or by appointment
Publications
Journal Articles (English)
- Liu, X., & Zhang, Y. (2025). Convergence Vs Homogeneity: Exploring Hong Kong’s Identity in Transition. International Journal of Mass Communication, 3, 11–23.
Journal Articles (Chinese)
- Li, X. Zhang, Y. & Yu, X. (2022). Battle over public opinion in international conflicts: Theory, path and strategy, International Communications, Vol.5, pp.64-67. (in Chinese). 李喜根, 張一木 & 于曉萌. (2022). 國際衝突中的輿論較量：理論、路徑與策略. 對外傳播(05), 64-67.
- Li, X. & Zhang, Y. (2020). Principles of reporting public health emergency of international concern, International Communication, Vol.3, pp. 72-74. Abridged and reprinted by Xinhua Digest, 13, 2020, 169. (in Chinese). 李喜根 & 張一木.(2020). 國際突發公共衛生事件的媒體報道原則, 對外傳播(03),72-74. 《新華文摘》2020年第13期摘編.
