Basil Cheung is recently the award winning individual Brand Consultant, Corporate Coach and Educator. Being the founder of Elio Brand Consultancy, Basil drives storytelling and marketing strategy for Purpose Branding, making every brand "Gen-Alpha Ready". He works closely with the corporate founders and business stakeholders on business growth hacking and impact movement. Basil has always had an eye for inventive strategies that offer brands a touch of tradition as well as a breath of fresh air. Prior to his role, he brought with him a wealth of brand growth experience as the branding and marketing lead, from his founding member role in the first Virtual Insurance Company in Hong Kong Bowtie Life Insurance, EdTech enabler Preface, and he facilitated the IPO completion for global unicorns, including Uber and GOGOX. Besides, he left his mark from the role of Account Director on global advertising agencies for nearly a decade, including Leo Burnett, Ogilvy & Mather, and McCann Erickson where he worked closely with a diverse range of international corporations such as P&G, Pfizer, Swire Group and Cathay Pacific.
