Professor Shuhua ZHOU 周樹華

Professor Shuhua Zhou is chair professor of media and communication. He is a formal Leonard H. Goldenson Endowed Professor in Radio and Television Journalism at the Missouri School of Journalism. He held positions as Professor of Journalism and Creative Media, Professor of Telecommunication and Film, and Associate Dean for Graduate Studies at the University of Alabama where he worked for 19 years. He earned his MA and Ph.D. from the School of Journalism at Indiana University. He also held a BS degree in tropical crops from the South China College of Tropical Crops (now Hainan University) and a BA degree in English language and literature from Jinan University.

His primary research areas are television news and human cognition of mediated messages using news as his primary stimuli. He engages in three areas of investigation involving the representation, utilization, and manipulation of information on broadcast journalism and communication. He studies how people learn from television news, focusing on the basic processes of news cognition, including perception, attention and memory as well as individual and situational differences in cognition. He has published numerous articles in flagship communication journals including: Media Psychology, Communication Research, Journal of Broadcasting & Electronic Media, Journalism & Mass Communication Quarterly, Journal of Advertising and Mass Communication & Society. He has co-authored three edited volumes including Continuity and change: Perspectives on journalism and mass communication education, Research Methods in Communication, and Media Effects and Social Change.

Professor Zhou is an ICA Fellow, the former President of the Chinese Communication Association (2017-2019) and current Vice President of the Asian Communication Alliance (2019-2021; and 2022-2025). He is editor-in-chief of the Journal of Broadcasting & Electronic Media, associate editor of Communication & Society and associate editor of Computers in Human Behavior, as well as a member of the editorial board of several SSCI journals. He was recognized in 2007 by the Guangdong TV Artists’ Association as one of the 100 Best TV Hosts for his professional work as anchor and director of the English News program at Guangdong TV Station in Guangzhou, P. R. China, from 1988 to1993. He is a frequent speaker in many foreign universities, including a position as Senior Fellow at Nanyang Technological University in Singapore, and Visiting Professor at the Chinese University of Hong Kong. He also held a few visiting distinguished professorships at the Communication University of China, Shanghai Jiaotong University, Jinan University, Wuhan University, and Wuhan Sports University.

• International Communication
• Visual Communication
• Media Content, Form and Effects
• Cognition of Mediated Messages

• TCF433/533 Broadcast News Analysis
• TCF420/520 Telecommunication Effects
• TCF389 (002) Digital Video & News Online
• TCF389 (001) Web Broadcasting
• TCF334 News Operations
• MC650 Seminar: Cognition & Communication
• MC650 Seminar: Visual Intelligence
• MC602 Research Colloquium
• MC550 Communication Methods
• MC551 Communication Theories
• MC495/595 International Media Systems
• MC495/595 Media Power: Myth & Reality
• MC495/595 Special Topic: Media Sex & Violence
• MC415/515 Media Processes & Effects
• MC407 Research Methods
• JCM448 News Analysis
• JOUR9087 Doctoral Teaching Seminar
• JOUR9000 Doctoral Proseminar
• JOUR8016 Advanced Quantitative Research Methods
• JOUR8000 Mass Media Seminar
• J2150 Fundamentals of Multimedia
• J1400 Applied Projects in Journalism & Strategic Communication
• CIS650 Media Effects
• CIS 650 Media Psychology
• CIS 650 Children & Cognition
• CIS 650 Seminar: Psychophysiology
• CIS 604 Communication Theories
• CIS 603 Research Methods
• CIS 602 Research Colloquium

• Kim, Y., Kim, Y., & Zhou, S. (2017). Theoretical and methodological trends of agenda setting theory: A thematic analysis of the last four decades of research. The Agenda Setting Journal, 1(1), 5-22.
• Meade, T., & Zhou, S. (2017). Testing television advertising and news crawls with competing appeals: How does an aversive crawl affect an appetitive commercial, China Media Research, 13(1). 52-62.
• Zhang, H., Zhang, X., & Zhou, S. (2017). To trust or not to trust: Characteristic-based and process-based trust, China Media Research, 13(1), 29-41
• Zhou, S. (2017). The state of news: production, consumption, and transformation in the era of digital media, China Media Research, 13(1). 1-2.
• Pan, P., Zhou, S., & Hayes, M. (2017). Immigrant perpetrators in the news: A terror management approach to resultant hostility, perceived vulnerability, and immigrant issue judgment. Journal of International & Intercultural Communication, 10(3), 219-236.
• Zhou, S., & Zhang, X. (2017). New technology, new communication model and new paradigm. Journal of Shenzhen University, 34 (5). 1-5.
• Zhou, S., Maxwell, L.C., Kim, Y., & Shan, Z. (2017). More than a mistake: The role of political gaffes in presidential elections. Communication & Society. 42, 253-301.
• Zhou, S. (2017). Coming to terms with the past and future: How research helps. Communication & Society, 42, v-ix.
• Zhang, X., & Zhou, S. (2018). Clicking health risk messages on social media: Moderated mediation paths through perceived threat, perceived efficacy and fear arousal. Health Communication. DOI: 10.1080/10410236.2018.1489202
• Pan, P., Zhou, S., & Hayes, M (2018). Mortality salience in the news of immigrant perpetrators: Effects on viewers’ emotion, story evaluation, and perceived crime susceptibility. The Howard Journal of Communications. DOI: 10.1080/10646175.2018.1532851
• Jia, H., Zhou, S., & Allaway, A. (2018). Understanding the evolution of consumer psychology research: A bibliometric and network analysis. Journal of Consumer Behaviors. (17) 491-502. DOI: 10.1002/cb.1734
• Chen, G., Zhou, S., & Zhi, T. (2019). Viewing mechanism of lonely audience: Evidence from an eye movement experiment on barrage video. Computers in Human Behaviors. (101), 327-333. DOI:10.1016/j.chb.2019.07.025
• Baker, K., Qiao, F., & Zhou, S. (2019). Narrative styles and narratology formats in PSAs: Assessing the effects on arousal, attention, and memory. Online Journal of Communication & Media Technologies, 9 (4) e201925. DOI: 10.29333/ojcmt/5948
• Fan, M., Zhou, S., & Yu, P. (2019). Preventable or unpreventable Chinese smog problem in media: How attribution tells the story. East Asia. (36): 291-303
  https://doi.org/10.1007/s12140-019-09320-y
• Liu, Y., Zhou, S. (2019). Evolving Chinese nationalism: Using the 2015 military parade as a case. East Asia. (36): 255-270. DOI 10.1007/s12140-019-09314-w
• Liu, Y., Zhou, S., & Zhang, H. (2020). Second screening use and its effects on political involvement in China: An integrated communication mediation model. Computers in Human Behaviors. (105), 106201. DOI:10.1016/j.chb.2019.
• Kim, Y., & Zhou, S. (2020). The Effects of Political Conflict News Frame on Political Polarization: A Social Identity Approach. International Journal of Communication. (14), 937-958.
• Chen, G. & Zhou, S. (2020). Loneliness assuaged: Eye-tracking an audience watching barrage video. Journal of Visualized Experiments. (159), e61089, Doi:10.3791/61089.
• Zhang, X. & Zhou, S. (2020). Sharing health risk messages on social media: moderated mediation paths through risk message, fear, information processing, persuasion and image concern. Cyperpsychology: Journal of Psychosocial Research on Cyberspace, 14 (2), Article 4. https://doi.org/10.5817/CP2020-2-4
• Shen, B., & Zhou, S. (2020). Digital media and social change: Changing rules and stable drivers. China Journalism & Communication Research, 142-153.
• Zhang, G., Zhang, D., & Zhou, S. (2020). Fame and controversial images of sports stars: The case of Tennis Player Li Na. Journalism Research. 172 (8), 115-125.
• Bryant, J., Zhou, S., & Chen, Y. (2020). Media effects and people effects: How scholarship matters. Communication & Society, 54,1–26.
• Zhou, S. (2020). Shining a spotlight on East Asian communication research, and evidence for optimism. Journalism and Mass Communication Quarterly. 97(3), 577-580. Doi: 10.1177/1077699020921136
• Zhou, S. & Tang, F. (in press). Academic dialogue: Differences in Sino-American terminologies. Chinese Journal of Scientific Terminologies.
• Zhou, S. (2021). Living in the age of uncertainty and finding solutions. Communication & Society, 55, v–viii.
• Kiesow, D., Zhou, S., & Guo, L. (2021) Affordances for Sense-Making: Exploring Their Availability for Users of Online News Sites, Digital Journalism. DOI: 10.1080/21670811.2021.1989316
• Zhou, S., Kiesow, D., & Guo, L. (2021): The Values of Print: Affordances and Sensemaking for Newspaper Consumers, Journalism Practice, DOI: 10.1080/17512786.2021.1910984.
• Zhou, S. (2021). Visual power: Its encoding, cognition, reception, and representation. Visual Communication Research, 1, 2-13.
• Zhou, S., Lin, C. A., & Chen, X. (2021). Chinese Electronic Media: Social Evolution and Social Change in the Digital Information Age. Journal of Broadcasting & Electronic Media, 65(5), 615-620.
• Meng, X., & Zhou, S. (2022). News Media Effects on Political Institutional and System Trust: The Moderating Role of Political Values. Asian Perspective. 46(1), 157-181. doi:10.1353/apr.2022.0006.
• Zhou, S., Ha, L., Zhong, B., & Shen, F. (2022). Navigating the SSCI publication maze. Communication and Society, 60, 1–22.
• Zhou, S. (2022). The Need for Knowledge Integration, A JoBEM Synthesis Editorial. Journal of Broadcasting & Electronic Media, 66(4), 511-514.
• Chen, Y., & Zhou, S. (2022). Impacts of video communication on psychological well-being and cosmetic surgery acceptance. Computers in Human Behavior, 141, doi: 10.1016/j.chb.2022.107625
• Chen, Y., & Zhou, S. (2023). Avoiding pre-roll ads: Predictors in online video consumption. Computers in Human Behavior, 142, doi: 10.1016/j.chb.2023.107652
• Qiu, L., Zhou, S., Reyes, R. C., Kartikawangi, D., & Cho, S. K. (2023). Pacific regions: Culture, connection, and collaboration. Global Journal of Media Studies. 10 (1), 160-174.
• Liu, Y, Zhou, S., & Zhang, H. (2023). Motivations, knowledge, efficacy, and participation: An O-S-O-R model of second screening’s political effects in China. Journalism and Media, 4 (3), 861-875. https://doi.org/10.3390/journalmedia4030054.
  Zhou, S., & He, R. (2023). Media affordances: An ecological psychology perspective to understanding digital media. Journal of Northwest Normal University. 60 (4), 75-82.