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Department of Media and Communication Center for Communication Research

Dr Li Crystal JIANG 蔣莉

BA (Peking University), MPhil (Hong Kong Baptist University), PhD (Cornell University, US)

Associate Professor

Staff Photo

Contact Information

Office: M5082
Phone: +(852) 3442 9332
Fax: +(852) 3442 0228
Email: crystal.jiang@cityu.edu.hk
Personal CV: Personal CV
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Research Interests

  • Psychological and Interpersonal Processes in Social Media; Health Communication; Mobile Health
My research focuses on cognitive processing and interpersonal dynamics in the contexts of health communication, persuasion and new media. Taking a socio-psychological perspective, I approach human communication by focusing on cognitive and interpersonal factors or processes using a variety of quantitative research methods (experiment, survey and content analysis). I am particularly interested in investigating some of the cognitive processes that influence the course and conduct of persuasion, personal bonding, self-presentation, and information seeking, and how these processes are shaped by communication technologies and social norms.

Teaching Focus

• GE 1223 Public Health Communication
• COM 3406 Strategic Media Planning
• COM 3411 Interactive Advertising
• GE 3202 Citizen Journalism and Civil Society
• COM 5104 Research Methods for Communication and New Media


  • Adjunct Associate Professor at the Jockey Club School of Public Health and Primary Care, the Chinese University of Hong Kong
  • Founding Member, Hong Kong Behavioral Health Society (HKBHS)
  • Core Member, Centre for Communication Research (CCR), City University of Hong Kong

Research Grants

  • Health and Medical Research Fund (HK), An integrated e-health and motivational interviewing intervention promoting expression of organ donation wish to family members among those with such intent: a randomized controlled trial, 2018-2020, 15160631, Co-Investigator, HKD 1,191,214, Ongoing.
  • City University of Hong Kong Strategic Research Fund (HK), The Role of Parenting Style in Child-related Health Information Acquisition in Chinese Families: A Mixed-method Investigation, , Principal Investigator, HKD100,000, On-going
  • Research Grants Council General Research Fund (Hong Kong), The efficacy of using online narratives in changing HIV risk perceptions and behaviors among men who have sex with men in Hong Kong, 2015 to 2018, Co-Investigator, HKD 811,168, Completed
  • City University of Hong Kong Strategic Research Fund (HK), Separation-individuation and Parent-child Communication in Emerging Adulthood: A Dyadic Investigation in the Chinese Context. Principal Investigator, HKD100,000, Completed
  • Research Grants Council General Research Fund (ECS; Hong Kong), Overcoming Barriers to Influenza Vaccination in Hong Kong: Designing Culture-Centric Narratives for Health Promotion, 2015-2017, Principal Investigator, HKD 414,720, Completed.
  • The Health Care and Promotion Fund (HCPF; Hong Kong), Love others like ourselves – pass life to others” - A social marketing program to promote organ donation among Protestant and Roman Catholic churches goes and their significant others, 2013 to 2015, Co-Investigator, HKD299,914, Completed

Selected Publications

Journal Publications in English

  • Jian, L., Yang, S., Ba, S., Jiang, L. C., & Lu, L. (2019). Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests. MIS Quarterly, 43(1), 97-112. doi: 10.25300/MISQ/2019/13649. [SSCI]
  • Toma, L. T., Jiang, L.C. & Hancock, J. T.(2019). Lies in the eye of the beholder: The intensifying effect of media on self-other asymmetries regarding deception. Communication Research, 45(8), 1167–1192. doi:1177/0093650216631094. [SSCI]
  • Bernadas, J.M. A. & Jiang, L. C. (2018). Explaining online health information seeking of foreign domestic workers: a test of the comprehensive model of information seeking. Health and Technology, 9(7). doi:10.1007/s12553-018-0251-5 [Scopus]
  • Jiang, L. C. & Gong, W.(2016).Counteracting the Indirect Influence: The Responses of Single Chinese Women to Prejudicial Media Portrayals of Single Womanhood. Chinese Journal of Communication. doi:10.1080/17544750.2016.1143852. [SSCI]
  • Jiang, L. C., Yang, M., & Wang, C. (2016). Disclosures to parents in emerging adulthood: Examining the role of separation-individuation in parent-child relationships. Journal of Social and Personal Relationships. doi: 10.1177/0265407516640603. [SSCI]
  • Wang, N. & Jiang, L. C. (2016). The Expected and Unexpected Media Effects on Youth’s (Mis)Perception of Peer Norms: Chinese College Students’ Overestimation of Peer Smoking Prevalence. Chinese Journal of Communication. doi: 10.1080/17544750.2016.1202851. [SSCI]
  • Chandra, Y., Jiang, L. C. & Wang, C. (2016). Mining social entrepreneurship strategies using topic modeling. PLoS ONE 11(3): e0151342. doi:10.1371/journal.pone.0151342. [SSCI]
  • Jiang, L. C., Wang, Z. Z., Peng, T. Q., & Zhu, J. J. H. (2015). The divided communities of shared concerns: Mapping the intellectual structure of e-Health research in social science journals. International Journal of Medical Informatics, 84(1), pp.24-35. doi: 10.1016/j.ijmedinf.2014.09.00. [SSCI]
  • Bernadas, J.M. A. & Jiang, L. C. (2018 forthcoming). Explaining online health information seeking of foreign domestic workers: a test of the comprehensive model of information seeking. Health and Technology. doi:10.1007/s12553-018-0251-5 [Scopus]
  • Gong, W., Tu, C., & Jiang, L. C. (2015). Stigmatized Portrayals of Single Women: A Content Analysis of News Coverage on Single Women and Single Men in China. Journal of Gender Studies. Doi: 10.1080/09589236.2015.1095082. [SSCI]
  • Bernadas, J.M. A. & Jiang, L. C. (2015). Of and Beyond Medical Consequences: Exploring Health Information Scanning and Seeking Behaviors of Filipino Domestic Service Workers in Hong Kong. Health Care for Women International. doi: 10.1080/07399332.2015.1107071. [SSCI]
  • Jiang, L. C. & Hancock, J. T. (2013). Absence makes the communication grow fonder: geographic separation, interpersonal media and intimacy in dating relationships. Journal of Communication, 63(3), 556-577. doi: 10.1111/jcom.12029. [SSCI]
  • Jiang, L. C., Bazarova, N. N., & Hancock, J. T. (2013). Disclosure reciprocity in computer-mediated in face-to-face interactions. Communication Research, 40(1), 125-143. doi: 10.1177/0093650211405313. [SSCI]
  • Jiang, L. C., Bazarova, N. N., & Hancock, J. T. (2011). The disclosure-intimacy link in computer-mediated communication: An attributional extension of the hyperpersonal model. Human Communication Research, 37, 58-77. doi: 10.1111/j.1468-2958.2010.01393.x. [SSCI]
  • Larrimore, L., Jiang, L., Larrimore, J., Gorski, S., & Markowitz, D. (2011). Peer to peer lending: The relationship between language features, trustworthiness, and persuasion success. Journal of Applied Communication Research, 33(1), 19-37. doi: 10.1080/00909882.2010.536844. [SSCI]
  • Shapiro, M. A., Porticella, N., Jiang, L. C., & Gravani, R. B. (2010). Predictors of safe home food handling practices: Applying theory of planned behavior. Appetite, 56, 96-103. doi: 10.1016/j.appet.2010. [SSCI]
  • Chan,K. & Jiang, L.(2007). A look at advertising management through deceptive advertising in Hong Kong. International Advertising,7,pp.16-18.(in Chinese)
  • Jiang, L. (2006). Book review: New Vision in Advertising and Public Relations - Dialogues with Communication Professionals in Hong Kong. Media Digest, Hong Kong. October, 2006, p.18. (in Chinese)

Journal Publications in Other Languages

  • 龚婉祺 郭沁 蒋莉 (2018). 中国单身女性的困境:多元交叉的社会压力和歧视[J]. 浙江大学学报(人文社会科学版) [CSSSCI]
  • 蒋莉,龚婉祺(2015), 香港流感广告的健康策略评估,37(11), 21-32,《国际新闻界》[CSSCI]