Prof. Ji Won KIM 金知杬

Ji Won Kim is an Assistant Professor in the Department of Media and Communication at City University of Hong Kong. She holds a doctoral degree in Mass Communications from Syracuse University. Her research lies at the intersection of media psychology and emerging media. She studies the ways in which people process and respond to persuasive messages about health and risk topics in social media and virtual/augmented reality contexts. Her works have been published in peer-reviewed journals, such as New Media & Society, Computers in Human Behavior, Journal of Risk Research, Health Communication, Journal of Applied Communication Research, Telematics and Informatics, and Social Media + Society.

• COM1101 Media and Communication in the Digital Age
• COM2105 Visual Communication
• COM2303 Video Production and Editing
• COM5101 Communication Fundamentals
• COM2509 Interactive Digital Communication

• Dai, Y., Lee, J., & Kim, J. W. (2023). AI vs. Human Voices: How Delivery Source and Narrative Format Influence the Effectiveness of Persuasion Messages. International Journal of Human–Computer Interaction, 1-15.
• Lee, J., Kang, D., Lee, H. Y., & Kim, J. W. (2023). The effects of authoritative source cue and argument strength of correction tweets on MMR vaccine-related misinformation credibility. Health Education Journal, 82(8), 935-951.
• Kim, J. W., Lee, J., & Dai, Y. N. (2023). Misinformation and the paradox of trust during the Covid-19 pandemic in the U.S.: Pathways to risk perception and compliance behaviors. Journal of Risk Research, 26(5), 469-484.
  https://doi.org/10.1080/13669877.2023.2176910
• Lee, J., Kim, J. W., & Lee, H. Y. (2022). Unlocking conspiracy belief systems: How fact-checking label on Twitter counters conspiratorial MMR vaccine misinformation. Health Communication. https://doi.org/10.1080/10410236.2022.2031452
• Dai, Y. N., Kim, J. W., & Jia, W. (2022). Reducing stockpiling during public health pandemic: The effects of victim narrative and social endorsement of user-generated content on social media. Journal of Applied Communication Research. https://doi.org/10.1080/00909882.2022.2043557
• Lee, J., Kim, J. W., & Chock, T. M. (2020). From risk butterflies to citizens engaged in risk prevention in the Zika virus crisis: Focusing on personal, societal and global risk perceptions. Journal of Health Communication, 25(9), 671–680. https://doi.org/10.1080/10810730.2020.1836089
• Lee, J., Jung, S., Kim, J. W., & Biocca, F. (2019). Applying spatial augmented reality to anti-smoking message: Focusing on spatial presence, negative emotions, and threat appraisal. International Journal of Human-Computer Interaction, 35(9), 751–760. https://doi.org/10.1080/10447318.2018.1489581
• Jung, S., Lee, J., Biocca, F., & Kim, J. W. (2019). Augmented reality in the health domain: Projecting spatial augmented reality visualizations on a perceiver's body for health communication effects. Cyberpsychology, Behavior, and Social Networking, 22(2), 142–150. https://doi.org/10.1089/cyber.2018.0028
• Kim, J. W. (2018). Rumor has it: The effects of virality metrics on rumor believability and transmission on Twitter. New Media & Society, 20(12), 4807–4825. https://doi.org/10.1177/1461444818784945
• Kim, J. W. (2018). They liked and shared: Effects of social media virality metrics on perceptions of message influence and behavioral intentions. Computers in Human Behavior, 84, 153–161. https://doi.org/10.1016/j.chb.2018.01.030
• Kim, J. W. (2018). Facebook use for profile maintenance and social grooming and young Korean women’s appearance comparison with peers and body image concerns. Social Media + Society, 4(2), 1–11. https://doi.org/10.1016/j.chb.2018.01.030
• Kim, J. W., & Chock, T. M. (2017). Personality traits and psychological motivations predicting selfie posting behaviors on social networking sites. Telematics and Informatics, 34(5), 560–571. https://doi.org/10.1016/j.tele.2016.11.006
• Kim, J. W., & Chock, T. M. (2015). Body image 2.0: Associations between social grooming on Facebook and body image concerns. Computers in Human Behavior, 48, 331–339. https://doi.org/10.1016/j.chb.2015.01.009