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Department of Media and Communication Center for Communication Research

Dr Bruno LOVRIC

BA (Graceland University), MFA (Ohio State University), PhD (City University of Hong Kong)

Visiting Assistant Professor

Staff Photo

Contact Information

Office: M5062
Phone: +(852) 3224 5774
Fax:
Email: blovric2@cityu.edu.hk
Website: www.brunolovric.com
Personal CV: Personal CV
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Academic Profile

CityU Scholar

Research Interests

  • Film
  • Soft Power
  • Nationalism
  • International Politics
  • Pop Culture
Bruno's research interests include Mediatisation of Identity, Film Studies, Popular Entertainment, and Consumerism. He has (co)authored / peer-reviewed articles involving the issues of soft power, transnational pop culture and entertainment. He is currently in the process of finalizing a book about holiday television in the Balkans. For more information, please visit www.brunolovric.com


Conference Papers

  • September 2014, "Harnessing the Soft Power: What Stories do Chinese Movies Tell about China?" at China's Media Go Global Conference in Tsinghua University, Beijing (China)
  • November 2014, "Communicating Japan's Identity: Popular Films and Soft Power" at The Fifth Asian Conference on Media & Mass Communication 2014 (MediAsia2014) in Osaka (Japan)
  • November 2015, "Asian Soft Power and Film" at Centre for Cultural Studies (Chinese University of Hong Kong) in Hong Kong, SAR China
  • July 2015, "Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries" at The 9th International Convention of Asia Scholars in Adelaide, (Australia); Presented by Madrid Morales, Daniel
  • November 2016, "The Bitter Side of Sugar: Effects of Multimodality on Health Information Learning and Behavioral Changes"; NCA 102nd Annual Convention in Philadelphia,(USA)
  • April 2017, "Orientalist Selections in International Film Festivals"; Ubiquitous Cinema - Education, Mobility, and Storytelling Conference; Beijing Film Academy (China)
  • August 2018, "Chinese Film Abroad: Balancing Soft Power and Orientalist Stereotypes in the "Big Three" Film Festivals"; AEJMC 101st Annual Conference in Washington DC (USA)
  • June 2019, "Pokemon Fandom as a Folk Religion: Construction of Identities and Cultural Consumption in Hong Kong"; Asian Cinema Studies Society Conference, Singapore
  • May 2020, "Past That Won’t Pass: Victory Day Holiday and Construction of
    Collective Memories in Croatia;" International Communication Association Conference, Online
  • May 2020, "The House of Black and White: Identities of Color and Power Relations in the Game of Thrones; " International Communication Association Conference, Online

Publications

  • Lovric, B. (2015).“Soft Power”, Journal of Chinese Cinemas, doi: 10.1080/17508061.2016.1139798, issn: 1750-807X
  • Madrid-Morales, D. and Lovric, B. (2015). ‘“Transatlantic connection”: K-pop and K-drama fandom in Spain and Latin America’, Journal of Fandom Studies 3(1), pp. 23–41, doi: 10.1386/jfs.3.1.23_1
  • Lovric B., Liu B. and Scialpi V. (2018). "Consumer Behavior and Popular Media: Multimodal Effects of a Documentary “The Men Who Made Us Fat”; International Journal of Social Science and Humanities Research, Vol. 6, Issue 4
  • Lovric, B. (2018). "From Film Stories to National Soft Power: Policies and Film Content of South Korea, Japan and China" in Palgrave Handbook for Asian Cinema, doi: 10.1057/978-1-349-95822-1; isbn: 978-1-349-95821-4
  • Lovric, B. and Hernandez, M. (2019). "The House of Black and White: Identities of Color and Power Relations in the Game of Thrones" in Revista Nos Journal, Vol. 4, Issue 2; ISSN: 2448-1793
  • Lovric, B (2019). “Pokémon Fandom as a Religion: Construction of Identity and Cultural Consumption in Hong Kong” in Handbook of Fandom in Contemporary Consumer Culture; ISBN13: 9781799810483

Teaching Experience

(Instructor of Record)

  • 2006-09 Fundamentals of Acting [Ohio State University]
  • 2006-09 Introduction to Theatre [Ohio State University]
  • 2016-2017 Communication Fundamentals [City University of Hong Kong]
  • 2017 International Communication [City University of Hong Kong]
  • 2017-2018 Fundamentals of Advertising [City University of Hong Kong]
  • 2020 Visual Communication [City University of Hong Kong]
  • 2020 Media and Society [City University of Hong Kong]
  • 2020 Internet, Multimedia and Information Society [Chinese University of Hong Kong]
  • 2020 PR Writing for Creative Industries [Chinese University of Hong Kong]

(Course TA)

  • 2016 Fundamentals of Media & Communication [City University of Hong Kong]
  • 2015 Global Communication [City University of Hong Kong]
  • 2015 International Communication [City University of Hong Kong]
  • 2014-2015 Graffiti as Graphic and Global Communication [City University of Hong Kong]

Invited Guest Lectures

  • Febraury (2015); "Acting Tecniques for Public Speaking"; [Savannah College of Art and Design]
  • October (2015); "Selling Your Idea: Drama Skills and Storytelling in the Public Presentation"; [The Hong Kong Polytechnic University]
  • May (2016); “ICA Conference Presentations: Tips and Practices”; [City University of Hong Kong]
  • October (2016); "The impact of clients' oral ‘pitch’ presentation skills on business angels' initial screening decisions"; [The Hong Kong Polytechnic University]
  • November (2017); "Public Speaking and Storytelling"; [The Hong Kong Polytechnic University]
  • November (2018); "Public Speaking and Theatre Techniques"; [The Hong Kong Polytechnic University]
  • November (2018); "Internet Communication: Digital Storytelling"; [City University of Hong Kong]