Equipped with extensive years of industry experience in the field of business management and marketing, Anna is well versed in various aspects of business practice, having global and intensive experience serving in functions of marketing management, public relations, business strategy and management operations.
Before turning to teaching, Anna had previously worked for several global multinational corporations as well as Fortune 500 companies in the capacity as corporate presenters as well as PR media spokesperson for the Asia Pacific region. She had also worked for several renowned agencies (Ogilvy & Mather advertising, and WorldCom Group PR) and as such possessed insider knowledge about both the agency as well as client side of the communications ecosystem, which encompass media and communications strategy formulation, market research and analysis, agency selection and pitching, as well as campaign program management and monitoring of results.
Anna’s teaching style is more akin to a lively, inspirational and yet informative session where by students will be exposed to real-life business stories and global case studies. Of particular importance, students will get to appreciate how communication principles work effectively for different cultures and local countries.
