Ada is a marketing and communications professional with over 20 years of experience in the technology, media and travel sectors. She is currently the Director, Consumer Marketing & Partnership at Yahoo, where she leads brand strategy, audience development, product marketing and strategic partnerships.
As a Part-time Lecturer, Ada uses contemporary industry cases to connect communication and marketing concepts with professional practice. She is particularly interested in digital innovation in media and how AI will reshape the future of marketing.
Beyond the classroom, Ada has developed university programmes at Yahoo that connect students with industry practitioners. She also serves on the IAB HK Awards Committee, supporting excellence and best practice in the digital industry.
