A novel method to understand mass-oriented digital communication's processes and effects: insights from Korean professor Lee Eun-Ju

28 Mar 2022 (Mon)

On March 28th, Professor Lee Eun-Ju from the Department of Communication at Seoul National University gave a Distinguished Scholar Lecture Series talk entitled “Authenticity Model of (Mediated) Communication”. In her lecture, Prof. Lee introduced a novel conceptual framework with which to study the processes and effects of mass-oriented digital communication, with authenticity as its core construct. The lecture was attended via Zoom by more than 70 participants across the Greater China region.