2012 Master of Arts in Integrated Marketing Communication (MAIMC) Graduate
Communication is the lifeline for any organization and lifelong topic to study individually. The skills and learning I gained from Integrated Marketing Communication Program in 2011 under the Department of Media and Communication of City University of Hong Kong indeed benefits my career path substantially. The variety of classes, advanced technical facilities and multiple learning models interpret the core concept of this department properly which is theory and practice complement each other and won the importance equally. Doubtlessly, study here is a precious and outstanding starting point to realize individual's value in coming future who owns the passion for communication.
"Choose a job you love and you will never have to work a day in your life." This sentence expresses my true perception after graduated. I determined to join digital marketing industry in 6 years ago, which inspired by the intriguing major of communication department. Harness the power of data insights and digital marketing tools, I am eligible to recognize my value to the company distinctly and measure those core achievements through the amount of successful campaigns.
On behalf of one alumna, please accept my most sincere congratulations.
