Department of Media and Communication Center for Communication Research

Department Introduction

The Department of Media and Communication is at the forefront of technological development, and has state-of-the-art research and production facilities to meet the needs of our students, faculty, and industry partners.

The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration.

Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations

  • BA Media and Communication

    This UGC-funded programme is designed to bring about a convergence in traditionally diverse modes of mass communication education (journalism, television/radio, advertising, public relations and new media) and train students for a wide range of professional careers in both private and public sectors, such as the media, promotional communications, and civil service.

  • BA Digital Television and Broadcasting

    This UGC-funded programme trains students to be professionals in the digital television and broadcasting industry. It prepares graduates to take up the artistic, innovative, technological and management role in various television and broadcasting channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.

  • BA in Integrated Strategic Communication

    The first of its kind in Greater China, this programme trains students to combine expertise in advertising, public relations and marketing for effective and integrated communication in corporations, public services and non-profit organizations

  • MA in Communication and New Media

    The longest-standing new media programme in Hong Kong, it has trained 10 cohorts of new media professionals for the IT and media industry. With an expanded curriculum that includes courses on the latest interactive and dynamic modes of new media communication, it offers even better and broader career paths.

  • MA in Integrated Marketing Communication

    Taught jointly by this department and the Department of Marketing, this programme offers an advanced curriculum for an era where integration of branding, promotion, marketing and crises communication is in great demand by businesses and public services.

  • Ph.D. in Communication