Corporate Identity Approval

CityU’s Policy and Guidelines for the Use of the University’s Name and Visual Identity defined the approval authority to approve the use of the University’s name and visual identity. Based on the published policy and guidelines, the President has delegated the authority to the Chief Information Officer to approve the use of the University’s Name, Visual Identity, and Trademarks, including but not limited to the following cases:
  1. Use in connection with an outside organisation/institution;
  2. Use in connection with commercial enterprises or trade associations representing commercial enterprises;
  3. The use may carry a potential for financial, legal or reputational risk to the University
To facilitate review and approval process, the Office of the Chief Information Officer has setup the following guidelines for approval requests:

Business Card Related Approval Requests

Approval is based on:

  • The printed title being a university centrally recognized title (but not limited to functional title)
  • Line Manager (Dean or equivalent) approval having been obtained
  • Explanation of how the business card issuance will assist the requestor in carrying out CityU external activities
  • Terms of the requestor’s appointment, which should normally exceed at least one year

Logo Usage Requests

Approval is based on:

  • The promoted activity supporting CityU’s external recognition
  • Activity / logo use being commensurate with CityU’s reputation and values
  • Endorsement by the Head of Department or Line Manager having been obtained
  • Use of the CityU logo conforming to the prevailing logo guidelines published by Communications & Public Relations Office