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SDSC4011 - Experimental Research for Social Media

Offering Academic Unit
School of Data Science
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2023/24
Semester A 2024/25 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

This course provides students with an extensive exposure to the elements of experimental research for social media. Topics include causal inference, interval validity, external validity, controlled experiment, field experiment, online experiment, randomization, between-subjects design, within-subjects design, stimulus manipulation, response measurement, briefing, massive online collaboration, and ethical considerations for "made data"€ (i.e., created for research purposes).


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
To pass the course, apart from obtaining a minimum of 40% in the overall mark, a student must also obtain a minimum mark of 30% in both continuous assessment and examination components.
 
Detailed Course Information

SDSC4011.pdf