MKT6614 - Advanced Marketing Analytics

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
Intensive Teaching Mode/One semester
Course Offering Term*:
Semester B 2022/23

* The offering term is subject to change without prior notice
Course Aims

This course aims to orient students to the theory and concepts associated with using database to enhance marketing programs and build stronger relationship with customers. Applications of database marketing concepts and tools to real world cases will be covered.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 80%
Examination: 20%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing