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MKT6603 - Consumer Behaviour

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One semester
Pre-cursor(s)
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to provide students with the knowledge and understanding of the theories in Psychology, Sociology and Anthropology, which are essential to the study of consumer behaviour.  Prevailing techniques of understanding consumers’ buying behaviours and business applications of consumer behaviour principles will be included.

Assessment (Indicative only, please check the detailed course information)
Participation in Classroom Activities: 10%
Group Project: 35%
Individual Assignment: 25%
Final Test: 30%
 
Detailed Course Information
MKT6603.pdf

Useful Links
Department of Marketing