FB6777 - Global Brand Management Workshop

Offering Academic Unit
College of Business
Credit Units
Course Duration
10 days
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

Brands are a key source of value for customers. As manufacturing technologies converge, routes to market become more competitive. This programme takes a focused look at brands as sources of differentiation and, hence, competitive advantage of the firm.

This course aims to increase understanding of the important issues in planning and evaluating brand strategies; to consider the best and most innovative frameworks, models and tools to make effective branding decisions; to understand how the digital economy is affecting brands and how to maximise the branding opportunities that it affords; and to provide practical workshops for attendees to apply these principles.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

College of Business