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FB6622 - Services Marketing

Offering Academic Unit
College of Business
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

(a)   understand the characteristics of service;

(b)   identify and address the marketing-relevant differences between services and goods;

(c)   understand and address the current challenges in marketing services.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6622.pdf

Useful Links
College of Business