FB5646 - Integrated Marketing Communications

Offering Academic Unit
College of Business
Credit Units
Course Duration
One Semester
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to develop and improve students’ knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication strategy.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

College of Business