COM5407 - Financial Communication and Promotion

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

  • To provide a comprehensive understanding of the nature and key concepts of financial services marketing.
  • To provide knowledge about designing effective marketing strategies on financial products and services

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication