COM5405 - Consumer Behavior Insight

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester B 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course aims to
  • examine the knowledge and understanding of the theories in psychology, sociology and anthropology, which are essential to the study of consumer behaviour.
  • discover and analyse consumer behaviour and psychology in different social and cultural contexts.
  • apply theoretical knowledge to understanding consumers’ buying behaviours and business applications of consumer behaviour principles.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication