COM5402 - Public Relations Strategies

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course aims to identify the most important/significant issues and public relations strategies used in strategic communication via review of the body of knowledge on public relations and corporate communication, including scientific literature in management, communication, and the social sciences. In particular, the roles played by communication specialists in strategic planning and decision-making process are carefully analyzed. Moreover, in response to the current trends in marketing communication, the utilities of new media are emphatically examined. The subject presents foundations for graduate-level critical thinking about the integrated nature of communication in contemporary organizations.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication