COM5401 - Advertising Production and Management

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course aims to
  • examine the strategic, creative and aesthetic theories and techniques of developing and managing advertising campaigns in international and local contexts, including the Greater China region.
  • discover the fundamental principles and practice of advertising across a range of communication channels like print, TV, radio, the Internet and various new media.
  • analyze advertising, marketing and persuasive communication in diverse social and cultural contexts through case studies, practical examples, interactive activities, and hands-on exercises, supported by the integration of new media in the learning process and deliverables.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication