COM5111 - Fundamentals of Marketing Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester B 2020/21

* The offering term is subject to change without prior notice
Course Aims

The purpose of this course is to provide students with the basic concepts, tools and techniques used in contemporary marketing so that students can apply them to real life problem solving and decision making. Case studies, group project, active class participation and personal experience will be heavily used to achieve this objective. Specifically, this course aims to

1. Discover innovative marketing concepts and application in real business situations.
2. Design and implement creative marketing planning for a real business company.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication