COM5110 - Public Communication Campaign Management

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester B 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course aims to develop students’ understanding of how new information and communication technologies are likely to affect the quality and impact of communication campaigns at the 21st century, in particular in the context of the Greater China region. Students are expected to learn those issues in a historical context, to analyze critically new media campaigns with other traditional campaigns, and to consider international implications of public campaigns.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication