MKT5648 - Social Media Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course offers an overview of how marketing has (and has not) changed with the rapid rise of social media. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media. The emphasis of the course will be on understanding consumers' social interactions, various social media channels available to marketers, how to build social marketing strategies, how to track their effectiveness, and how to formulate an integrated marketing strategy and plan in the social media era. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| MKT5648.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
