MKT5647 - Game Theory and Strategic Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to teach students how to apply game-theoretic analysis to develop effective marketing/business strategies. The ultimate aim is to strengthen students’ abilities to think strategically in business situations, rather than to teach them facts or theories. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 70% | ||||||||
Examination: 30% | ||||||||
Examination Duration: 2 hours | ||||||||
Detailed Course Information | ||||||||
| MKT5647.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
