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MKT5640 - Strategic Retail Management

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
Intensive Teaching Mode/One Semester
Pre-cursor(s)
Course Offering Term*:
Semester A 2019/20

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to:
 
  • provide students with key concepts of retail management and marketing including roles of retailing business, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix;
  • equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context;
  • provide students with marketing concepts in developing strategies and brands in retailing context.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
MKT5640.pdf

Useful Links
Department of Marketing