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MKT5616 - Marketing Practicum: Skills & Projects

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One semester
Pre-requisite(s)
Course Offering Term*:
Semester B 2019/20

* The offering term is subject to change without prior notice
 
Course Aims

 The course provides a hands-on experience in tackling real-world consulting projects in marketing and related topics to achieve an organization’s goals. Groups of students will manage a substantial project with well-known firms in order to hone their abilities in marketing strategy, channel management, pricing strategy, and so on. The spirit of the class will be very much “learning-by-doing.”

 

This course intends to provide the student with an understanding of the marketing challenges faced by managers in the industry through a hands-on project. It helps to enhance the student’s skills in solving problems in collaborative environments and to prepare the student for managing projects with demanding deadlines in a complex organization.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT5616.pdf

Useful Links

Department of Marketing