City University of Hong Kong


Cover Letters

Purpose of Cover Letters

  • To arouse the employer’s interest in you, to impress the employer, and to find out more about you.
  • To persuade the employer to give you the opportunity of an interview or a meeting.

Job Specificity

  • Each cover letter should be independently written to address the requirements of a specific job.
  • Do not write generic cover letters — the same cover letter for different jobs that you apply for.

Preparing for Cover Letters

  • Find out what kind or COMPETENCIES or SKILLS are being sought in a job.
  • They are often referred to as Job Description, Responsibilities, or Job Duties in a job posting.
  • Write them down as a list.
  • Related to the above are Job Requirements. They usually refer to your academic and other job-related qualifications and language skills that are necessary for you to take up the position. They are usually more general and less ‘job-specific’ than Job Descriptions or Duties.
  • Write them down as a list.
  • Visualize how you can contribute to each of item on the list based on your
    • Experience
    • Training, or
    • Characteristics of your personality.
  • Write these down too as a list.
  • Find out more about the employing company’s values and culture through company websites or people who work there.
  • Plan you cover letter based on the above.
  • It should not be longer than ONE page.

Employer Focus

  • A good cover letter should be focused on the needs of the employer.
  • Relate your achievements to the needs of the employer and descriptions of the job.

Unsolicited Cover Letters

  • You can write cover letters to make job requests even though there are no job postings by companies.