Use of Personal Data in Direct Marketing

City University of Hong Kong (University) would like to keep you informed of the activities and happenings which may be of interest to you through different communication channels, including but not limited to emails, newsletters, publications, telephone calls, and text messages. The University intends to use your personal data on the means of contact (name, address, telephone number, email address, etc.) in direct marketing of the following classes of services, products and subjects to you:

1. Programmes, courses, seminars and lectures, events and activities of the University and Community College of City University (CCCU);
2. Publications, production and printing services offered by the University;
3. Health services and sports facilities for students, staff and alumni; and
4. Support, donations (for example, monetary donations) and contributions to the University and CCCU.

In view of the revised legislative requirements of the Personal Data (Privacy) Ordinance on the use of personal data in direct marketing, new students are given the option to or not to receive direct marketing materials/communications from the University during the online pre-enrolment process. Students who do not select among these two options will not be able to receive any direct marketing materials/communications from the University.

Students may also change their option anytime in the University’s Administrative Information Management System (AIMS) under Personal Information.