The marketing channel is one of the four Ps of the marketing mix. This course aims to provide students with fundamental knowledge of channel management and partnership management techniques in China, This course teaches students how to evaluate the strengths and weaknesses of different types of marketing channels and partnerships. Students will be able to identify key trends, opportunities and challenges involved in channel development in China. Students will also learn how to design, develop, and manage effective marketing channels in China to achieve sustainable competitive advantage. Real cases will be used to illustrate both problems in channel design and solutions. An interactive teaching method will be adopted in this course through a variety of learning activities such as class discussions, debate, oral presentations, and guest talks.