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MKT4676 - Managing the Chinese Organization

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

The objective of this class is to help students make better decisions in managing the Chinese organizations – from high level strategic choices to tactical decisions. This course will critically discuss current issues related to management practices of Chinese organizations, demonstrate professional skills to work for Chinese organizations and set up businesses in China, and analyze real business cases and draw innovative conclusions based on evidences collected from various information sources. The course will take an interactive teaching approach throughout this course, based on a balanced mix of lectures, class discussion, case studies, and group project, with some audio-visual offerings and online content thrown in to keep things lively.



Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT4676.pdf

Useful Links

Department of Marketing