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MKT4671 - Chinese Multinationals

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with a comprehensive understanding of the establishment and operation of Chinese multinationals. The investment and operating environment, the structure and strategy of Chinese multinationals, the effects of different national cultures and the major components / determinants and practices of running Chinese multinationals will also be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT4671.pdf

Useful Links

Department of Marketing