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MKT4671 - Chinese Multinationals

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with a comprehensive understanding of the establishment and operation of Chinese multinationals.  The emergence of heighten market competition, technology transformation and the fast economic growth in China suggests an increasing relevance in understanding how multinational firms operate business in China.  The course is designed to develop students’ communication and problem-solving skills in understanding the Chinese multinationals’ strategies and business culture management.  After taking the course, students should be aware of the investment and operating environment of the Chinese economy that is moving rapidly toward market orientation, be capable of analysing the structure and strategy of Chinese multinationals, analysis the effects of different national cultures on different aspects of business operations; be able to critically examine the major components, determinants and practices of running Chinese multinationals and develop a practical awareness of doing business in China.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT4671.pdf

Useful Links

Department of Marketing