MKT4604 - Marketing in China

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
(CB2601 or FB2601) and (MKT3600 or FB3600)
Course Offering Term*:
Semester B 2017/18
Semester B 2018/19 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students with knowledge of marketing in China as both an academic discipline and a management practice.  The course will cover the evolution of marketing philosophies and concepts in China, the use of marketing by business and industry, current perspectives on marketing, and ethical as well as social responsibilities of marketing will be examined.  Special attention is focused on salient approaches and issues that marketers need to address in order to satisfy customer needs and compete effectively in the increasing globalizing economy.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing