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MKT3651 - Business Environment in China

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with knowledge of the external environmental forces that are changing today’s competitions in China market.  Threats and opportunities arise from the new rules of China will be included.


 


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
 
Detailed Course Information

MKT3651.pdf

Useful Links

Department of Marketing