COURSES >>>

MKT3607 - Creativity in Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to assist students to develop creative thinking and creative problem solving skills to face the challenges in today’s complex and competitive business environment particularly in marketing.  Various approaches and techniques in creative ideas generation, creative problems solving and business decisions making applicable in marketing context will be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT3607.pdf

Useful Links

Department of Marketing