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EN4564 - Strategic Business Communication in English

Offering Academic Unit
Department of English
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to use a case based approach to:

  1. Help students learn and apply the strategic model of communication to business settings.
  2. Provide opportunities for students to apply a range communication strategies for successful oral and written communication in simulated business contexts.
  3. Improve students’ competence in negotiating with others in English through numerous role-plays and simulations using a frame work of principled communication.
  4. Enhance students’ oral presentation skills and to expose students to different types of business presentations.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
EN4564.pdf

Useful Links
Department of English