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EN3561 - Advertising Copywriting in English

Offering Academic Unit
Department of English
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
The course aims to:

  • explore the process of advertising copywriting in English and the techniques involved in the complex process of creating advertising texts for various media and a range of audiences.
  • identify examples and genres of persuasive writing in English
  • critically evaluate the impact that advertising messages have on audiences in a range of social and professional contexts
  • analyze the language and discourse of advertising messages ion English
  • apply a range of multi-modal persuasive devices used by advertising copywriters to practice writing advertising copy across a range of media

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
EN3561.pdf

Useful Links
Department of English